As the name suggest, keywords is the ‘key’ (word) to success of any online business. Choosing the right keyword requires extensive research and with some experience the process becomes easy.

Keyword selection entirely depends upon the nature of business and specific niche. But, there is obviously a particular way to do everything, so is with this. And what’s that? To know the answer, read on…

Prepare a list of relevant keywords
Try to make a list of 30-50 keywords related to your niche. Brainstorm and pen down them. You can also review competitor’s sites to get an idea about your significant keywords.

Use keyword research tools
Internet is loaded with keyword research tools, both paid and free. It is better to start with free version, try it, experiment with it and if you think you want advance information then move to paid keyword research tools.

Google and SEO Book are the most popular free keyword research tools.

Keyword Elite, Market Samurai and Keyword Discovery are some popular paid version.

Narrow down your research
Suppose you’re in a niche with keywords like baby shower then your targeted selling keywords would be like:

baby shower gifts
cheap baby shower gifts
girl baby shower gifts
baby boy shower gifts
unique baby shower gift idea
affordable baby shower gifts

You see, the more in-depth research will pay you off; it’s worth investing your time.

Think like your reader
This one is essential, put yourself into the shoes of your prospects. Try to figure out what would you look for if you were a customer, the moment you know what does your client needs or what they are searching for, the picture becomes clear leading to make the whole process simple.

Hope the above tips will help you to find Long tail keywords and boost targeted traffic to your site. Choosing right keywords is like, half the battle won for optimizing any site. But, placing them correctly in the content is equally important.

So with that in mind, here are few quick tips for keyword placement:

  • Title of the page
  • Headings with H1 tag
  • Content – obviously, but make sure it looks natural and not spammy.
  • Interlinking/hyperlinks

Last but not the least, researching the right keywords and using them properly is the fundamental step in SEO campaign. Doing it the right way increases your online visibility. Try out these tips and make the most of your website traffic.

If you need any help regarding choosing the right keywords as per your niche, don’t hesitate to contact me.

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