Definition of Branding: Brand and Branding Definition by Experts

Many people think that branding refers only to well known personalities and famous companies. But, that’s not all, in fact branding makes an individual person or an ordinary company famous and popular.

Branding your business builds a positive image in the hearts and minds of your prospects. Your business purpose, philosophy, focus, and logo – as a whole create your brand.

But did you ever thought what brand and branding from experts point of view, how do they define brand?

Let’s take a closer look at various definitions of branding:

By Stephen King
“A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.”
Stephen King – Novelist, Short-Story Writer

By Greg Norman
“Our success is a direct result of knowing how to market a brand and having the right people representing the brand.”
Greg Norman – Professional Golfer, Entrepreneur

By Jeff Bezos
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos – Founder and CEO, Amazon.com

By Daniel J. Boorstin
“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”
Daniel J. Boorstin – Historian, Professor, Attorney, and Writer

By Walter Landor
“Products are made in the factory, but brands are created in the mind.”
Walter Landor – Brand design legend, Founder, Landor Associates

I hope that these great sayings by great people, leads you to the path of success. Go ahead and build your own brand, all the best!