Capabilities of SEO Copywriting
As the name suggest, SEO copywriting is a fine blend of search engine optimization factors with copywriting features in a copy.
Search engine copywriting is a high quality content meant for human as well as search engines. It should not compromise the flow and at the same time, it must have targeted keywords with a combination of few-long tail keywords and some relevant inbound links.
Google’s updates including latest one emphasis on quality content that is user-friendly. When we say quality content, then it must include all seo factors like keyword rich content, use of h1 headline tag, powerful linking, etc.
An experienced seo copywriter gathers the essential elements and crafts a creative and compelling copy for achieving better search engine results and increased value proposition. A quality SEO copy can be achieved by taking care about few factors like:
- Through research
- Targeting niche-based long tail keywords
- Taking time to understand the target audience and their perspective
- Writing in a conversational and engaging tone
- Including readability factors like bullets and number lists, providing sufficient spaces between lines and paragraphs, etc
- Proving answer to questions like what, why, when, where, who and how
- Call to action is a must
- Focusing on benefits rather than features
- Showing proficiency and discussing your experience throughout the copy so that readers can trust your professionalism
- Creating a copy for readers and then look into seo friendly factors
- Gathering quality links
- Have a birds eye view and try to figure out what will work for your website and how to boost your online business
Hope this helps you to craft a powerful SEO copy. If you need a professional advice feel free to contact me, I’ll be happy to help you with your SEO, business branding, corporate blogging and online marketing of your business.