Category Archives: Search Engine Optimization

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What is Google Penguin & How to Overcome it?

Nowadays, every online business owner is worried about Google Penguin update, what is it all about? How it affect your website, your business or your online brand? If your sites are hit by Penguin, how to overcome it?

Let’s look into it and understand every bit, one at a time:google penguin update

Well according to Wikipedia, “Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.”

Now, if you think your website(s) is hit by Penguin – what should be your next step to overcome this situation? Here are few tips to follow:

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Why SEO May Not be Working for YOU!

It’s true that everyone would like to rank well in the search engine results pages for their targeted keywords and to achieve this, deciding to hire an SEO is a smart decision. SEO specialist can help you to improve your websites’ ranking and positioning.

Below are few things that should be clear right from day one, when you are starting a SEO campaign for your website:

Unrealistic Expectations
Most SEO companies and search engine optimization experts guarantee #1 Google ranking in a short period of time – say 3 to 6 months, which in some cases is attainable but getting there and sustaining the search position are completely two different things.

So, it is important that both the parties should be clear with realistic, attainable SEO goals like improved traffic and better rankings in search engines.

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Why SEO is Important for My Business?

What is SEO and why it is important for my business?

In working with many entrepreneurial and small business clients, this is the most common question people have asked me. The answer to this is – SEO or search engine optimization can make or break an online business…yes, SEO is that Important!


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Most Common SEO Mistakes to Avoid – Part II

In my previous post of this sequence, I’ve shared some of the most common seo mistakes. A successful seo campaign must keep an eye on such silly mistakes that might spin the whole picture and land you nowhere.

This is the continual part of that post and here I am going to discuss 5 more seo mistakes. So let’s jump into it quickly, without wasting any time, here is the list:

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Research and Analysis: An Important part of SEO Campaign

A Well planned and carefully executed seo campaign leads to amazing benefits like improved online visibility, better business opportunities and building and sustaining your brand. Furthermore, this is just a tip of the iceberg, there are lot more advantages of developing and running a SEO Campaign.

If you are an online entrepreneur or market your products/services online, then your professional website or a business blog is the foundation of your business, as you would be getting leads, clients and as a whole your business would be running from your website, so it is the most important aspect of your online business.

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Website Revamping and Maintenance Revolutionizes SEO Efforts

It is so easy for webmasters and online business owners to create a website and forget it. But having a website is surely not the certificate to stay on top search results. If you want to boost your business and online exposure, then you need something more than just a website – You need updated website.

Website revamping and maintenance is an effective method to ensure that web spiders will crawl and index your website and you’ll hopefully be ranked for your niche based keywords to get targeted traffic.

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SEO Friendly URLs Boosts Your Website Search Engine Ranking

As you probably know that there are several factors that influence sites ranking. One of them is on-page optimization. It is easy to learn and implement. When it comes to website optimization, we cannot forget URL structure. But do you wonder:

What really search engine friendly URL is?
Well, a clean URL without any string values in it can be said as seo friendly URL.

To get a better understanding about SEO friendly URL, please continue reading the post. Here I’ve discussed what is a clean URL, how it effects search engine positioning and targeted traffic. So, here’s a quick list:

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