Category Archives: Business Branding

Identify Your Target Niche Market: Know What Your Prospects’ Needs

Whether you are growing a business, selling or marketing online – it is vitally important for you to identify your target customers and most importantly know what they actually needs.

The next step is to make sure you reach them, it is very important to get the right set of “eye-balls” to your website.

identify your target customers, identify your target niche market, know what your prospects want, know your customers well, what your prospects needs

You must understand that you make money by selling a product or service, but a product or service is not necessarily what your customer needs. What they need could be like ideas to make extra money, get higher education, professional counseling, or a solution to their most pressing issue – so identify your target niche market and most importantly know what your prospects want.

Here are few things you need to know about your customers

Visual Content Boosts User Engagement

Do you want better engagement on your social channels?

Do you wish to know how to better market yourself and your business through online/digital platforms?

Have you considered using visual content?

Is visual content part of your social media marketing?

Visual content is the new MANTRA on every social platform!

Images, Videos convey the message in a fun and engaging manner.

Visual content attracts more readers/traffic as compare to the vast amount of written content published online every day.

Knowing Your Target Market: Foundation of Every Online Business

How to Research Your Business Competitors by Your Own?

In any business, it is very important to understand your market and your competitors. Knowing your competitors and what they are offering helps you to make your products, services and marketing stand out, and NOBODY wants to be left behind by the competition!!!

Competitor research

According to Wikipedia – “Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. Competitor analysis is an essential component of corporate strategy.”

How to Choose the Best Business Name?

Name for a business is much like a backbone for a human being… its crucial!!! So, choosing the perfect business name is vitally important but at the same time it can be a complicated process, often it is an overwhelming, frustrating, and exhausting experience.

Choosing a business name
With this thought in mind, here are few suggestions for anyone who is starting his/her new business and in search of that perfect business name….

Online Marketing 2013

Using Videos to Boost Traffic Generation