Your Online Presence is beyond a Website
Category : Business Branding
Gone are those days… when you were happy to have a website and it was sufficient for your web presence.
But at present, web strategy has changed and it is much more than a static website. Now online web presence includes things like optimized and focused content, a regular updated blog, participating in social media sites, quality links and much more…
In this post, I’ve outlined few important tips that will help you with your web presence management, let’s take a look and remember these points are in no particular order:
Search engine optimization – When we talk about web identity, websites or any sort of web presence, how could we forget about SEO? Search engine optimization starts from keyword research and it also includes many things like keyword placement, optimized content, image optimization, internal linking, sitemap, url structure and so on.
Local SEO – If you deal in local market, it is important for you to appear for local keywords, i.e. your main keywords with the name of your city or state. For example if you are living is London and you are windows and doors manufacturer, then you must try to rank for windows and doors manufacturer London or so. This optimization practice is Local SEO and it helps to drive targeted traffic.
Gathering quality links or backlinks – Links are another important factor for a successful website. It is essential for attaining better online web presence.
Blogging – Blogs are great; with a blog you can share your knowledge, experiences, your future plans and your insights. The best part is that a corporate or business blog can take your business to new heights. I highly recommend you all to use the power of blogging for your online business and its exposure to web world.
Video marketing – This is a new concept, it is becoming powerful these days and have potential in coming days too. Your audience is eager to know you and when you know someone it becomes easy to trust him/ her even in business. You got the point! So, make and share your videos to major video sharing site to get maximum exposure and you can even optimize them to get ranking for your targeted keywords on major search engines.
To be in news – You must try to become a good observer and keep an eye on your online business and whenever you have something newsworthy that your target market would be interested in, write and distribute a press release. It is the best way to get exposure through media and to reach out your target market.
The above tips are very useful to build and sustain your web identity.
But, in addition to this if you need a professional assistance, I provide specialized web presence consulting and I’d love to help you. Feel free to email me directly at email@example.com.