Why SEO May Not be Working for YOU!
Category : Search Engine Optimization
It’s true that everyone would like to rank well in the search engine results pages for their targeted keywords and to achieve this, deciding to hire an SEO is a smart decision. SEO specialist can help you to improve your websites’ ranking and positioning.
Below are few things that should be clear right from day one, when you are starting a SEO campaign for your website:
Most SEO companies and search engine optimization experts guarantee #1 Google ranking in a short period of time – say 3 to 6 months, which in some cases is attainable but getting there and sustaining the search position are completely two different things.
So, it is important that both the parties should be clear with realistic, attainable SEO goals like improved traffic and better rankings in search engines.
Imagine this… for example, if you are specialized in weight loss. As you may know, weight loss is a very competitive niche and targeting the keyword Weight Loss could leave you nowhere, it is too difficult to rank for.
Brainstorm, spot your expertise area and define your Unique Selling Preposition, may be keywords like weight loss programs for women, weight loss for kids, weight loss tips for women, weight loss diet programs, weight loss exercise program, etc are more focused and work well for you.
So, to get desired results, it is crucial to target keywords that are right for your business.
Focusing on Competitors Instead of Providing Value
Competition analysis is practiced in all walks of marketing, but at the same time – it is one of the most misused skills throughout the whole SEO process. People worry too much about their competitors and their ranking that they actually forget to offer ‘VALUE’ to their website visitors.
Observing your competitor is good enough to gather some fundamental data, but you should not overlook it. Rather provide the value to your target audience, show them how you and your organization can fulfill their expectations.
Strange….but true! The lack of communication between the two parties, client and the SEO consultant is the main reason for most SEO failures.
Communication can be considered as the foundation of any relationship – personal or even professional. Many a times, the client does not feel the need to communicate with the person taking care of their company’s SEO, hence the lack of (constructive) communication gap develop that may last few days, weeks or sometimes even months.
You may leave your SEO campaign up to the concerning person… Are you doing so because you or your company trust the SEO staff?… but this is where you are creating space for communication gap – the main reason for SEO failure.
I hope the above-mentioned points will help you in avoiding SEO mistakes and you will probably make most of your SEO campaign.
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To your Success!