What is Google Penguin & How to Overcome it?

Nowadays, every online business owner is worried about Google Penguin update, what is it all about? How it affect your website, your business or your online brand? If your sites are hit by Penguin, how to overcome it?

Let’s look into it and understand every bit, one at a time:

Well according to Wikipedia, “Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.”

Now, if you think your website(s) is hit by Penguin – what should be your next step to overcome this situation? Here are few tips to follow:

First of all I would say, do not PANIC
Remember, you are not the only one. There are few things that can save you and your business.

Social media marketing can not be ignored at any cost
Keep your brand value high on your social media Facebook profile, Fanpages, Twitter and Google+. Do not disclose that you are being hit by the Penguin update, rather socialize and connect with your professional network with grace and be confident.

Cross check your SEO efforts
Make sure you do not use keyword stuffing (i.e. repeating the same keyword in the content of single page). Remove and fix all over-optimized pages.

Value your existing clients
Concentrate more on your current customers, offer the value they deserve. These are the gold nuggets, yes a pleased customer possibly refers you to his/her professional group, look them as gateway for more business. So, existing clients are more significant than any new search audience/customers, you might have lost during Penguin update.

Content marketing is crucial
Genuine content marketing is evergreen. Remember, web experts says “content is King”, it is still the leader, so make the most of it. Publish articles on your blog that are based on real case studies, let the world know you are proficient, when it comes to dealing tough or complex circumstances.

BONUS TIP:
Google penguin is mainly focus on web spam activity so it is highly recommended to ignore any activity that involves black hat, doorway pages, link spamming (link trading), and shortcut methods of getting overnight online success.

Consider this: Google Penguin Update is just another filter to judge website/businesses, be authentic and honest to your audience. All you need to do is to work hard through smart channels and utilizing the real power of your experience, knowledge combined with different online modes.

Be smart, creative, get yourself educated or let us help you.

To Your Success,

Ghazal Alvi