What is Google Penguin & How to Overcome it?

Nowadays, every online business owner is worried about Google Penguin update, what is it all about? How it affect your website, your business or your online brand? If your sites are hit by Penguin, how to overcome it?

Let’s look into it and understand every bit, one at a time:

Well according to Wikipedia, “Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.”

Now, if you think your website(s) is hit by Penguin – what should be your next step to overcome this situation? Here are few tips to follow: