Branding: Brand Beyond the Logo
Category : Business Branding
What are your thoughts about – brand and logo?
Many people even professionals believe that these two words stand for the same thing.
Brand and logo are so closely linked together, that it is always thought – a logo is the brand of so and so company. But, a logo is just one aspect of branding. Your brand is much more than only your logo. After all, branding is actually possible without a logo.