It’s a fact that website evaluation is a vital part of search engine optimization campaign. It helps in identifying seo factors affecting your website. And, thereby improving these things will help you in getting higher search engine positioning.

Here’s a quick 10 step seo checklist of some essential things to look into website evaluation:

Relevant keywords – Keywords are like the foundation of your website. Relevant keywords offers better search engine ranking. Therefore, selecting good targeted keyphrases is the first and most important step.

Unique content – Search engines love unique and informative content. You should provide sufficient content on every page of your website including text, audio, video etc.

Handling duplicate content issues – Original and fresh content is the best thing to offer to your readers. Figure out if search engine spiders are finding duplicate content on your website and if you have any duplicate content on your site, remove it.

Keyword repetition – Remember to repeat your targeted keywords in your content. But the repetition should sound natural and not like keyword stuffing. In fact, try to use LSI keywords in your content as much as you can.

Optimize your images – As search engines find difficulty in reading images, providing Alt tags possibly using your keywords will help to make out what the image is about.

Headline tag– Headline is one of the most important places to put your keyword. Search engines give more value to H1 tag, so make sure to use it on every page of your website.

Add a sitemap – Adding a sitemap ensures that search engine spiders will find a way to crawl all your website pages and would not get trapped anywhere.

SEO friendly page title – Always make sure you have different page title on every page of your website targeting your keyphrases. This gives a unique identity to a specific webpage.

Non-www URL – If your using www in your website URL then redirect the non-www URL version to www version. Say, if anyone type YourWebsite.com then it should redirect to www.YourWebsite.com.

Your main navigation should be text or HTML based. If image based navigation could not be changed, then include a text based footer navigation on every page.

Although, there are many more factors that are considered in website evaluation. But these suggestions are easy and will sure help you in boosting your search rankings.

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