Image Optimization

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Image Optimization

As we all know “a picture is worth a thousand words”, but if we talk about online medium, a picture is only worth when it is actually found by the right audience.

In fact, images can generate a lot of traffic from image based search engines and here comes the role of Image Optimization.


Content with images can get more total views as compared to content without images. Undoubtedly an image or a picture catches more attention than the plain text.

Did you ever notice that an image:
Gives you much needed break from reading while staying on the page itself.
Justify the content and make it stick to your mind and heart.
Sometime becomes a reason to laugh.

When an image can do this much, it is fair to devote some time to optimize it as well!

Now the question comes up how to do it properly?

Ranking an image requires the proper optimization of overall webpage along with the image.

There are several factors which affects image optimization which I’ll cover in my next blog post. Here are some important ones:

  • Image size
  • Image extension/type
  • Image name
  • Alt Attribute
  • Title tag
  • Relevancy with page content

In part 2 of this blog post, I’ll elaborate it further including tip & tricks for proper image optimization to attract traffic and also how image optimization helps in ranking and positioning.

To your success,

Ghazal Alvi

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