How to Use Hashtags in your Social Media Marketing
Category : Social Media
Are you looking for quick, easy and cost-effective way to get your brand name out in front of your target audience?
Well, with all the noise online, you have to be smart enough with your social media strategy to get noticed, right?
What if I tell you that there is an effective way to generate the best results with the least extra effort and the smallest impact on your marketing budget?
Hashtag campaign could be the right choice for you!
With small businesses in mind, let’s see how you can use hashtags – the right way and get the most out of it.
Hashtags can be a useful tool for businesses, the way in which you use hashtags is very important and you will see favorable results if you do it right.
When you’re using hashtags in your content, you’re spotting the most important and popular keywords to highlight. Users are able to search through social media, both on individual platforms and on third-party websites which scan many different social communities, and find you by the hashtags you’ve associated with.
One of the biggest reasons why you should be using hashtags in your social media posts is that you are advertising your business on a platform everyone uses. By using keywords that are accurately relevant to your product, service, event, or it resonates with your customer base, you can connect with a wide range of prospective customers with little more work than adding a few #’s here and there.
There are many different ways to use hashtags effectively for your business. Here are few strategies you can use to boost the effectiveness of marketing with hashtags.
Build relationship with your audience
Social media is all about building relationships through conversation, we all know that very well. But did you realize a hashtag can make this process a whole lot easier?
If you’re looking for like-minded people to communicate with, searching hashtags, such as #YogaRetreat, #BusinessNetworking, #FreeWebinar or #LifeCoaches, will help you find conversations that you can become part of. This will help you make connections and gain knowledge or even give advice or share thoughts.
Keep it simple
Keep your hashtags simple. Phrasing 1-3 word is sufficient to innovate a creative hashtag. If you use complex or lengthy phrases, they won’t be search friendly and also probably not commonly used or difficult to remember.
Engage your online community to use your hashtags
Hashtags are to the point and meaningful and that is exactly what readers want. Nobody has time to spend on reading a large amount of content, especially not the marketing content of other businesses.
If you are not feeling secure about which hashtags you should be using, bear in mind that each business is unique and that means that each one will use a different set of hashtags. It only makes sense.
Create uniformity in your social media profiles with hashtags
It is extremely important to understand your WHAT, WHEN, WHERE, WHY and HOW – while using Hashtags. Make sure that all your messages going out from different social profiles convey your core message.
Lastly, make sure not to over-do it with your hashtag marketing. Using a couple of keywords and phrases in your posts is acceptable, but avoid stuffing too many at once. Not only does this take away from the content your actually trying to promote, but it can also push consumers away who see the practice as spammy and unprofessional.
Hashtags are remarkably effective way of communicating with your target audience. If you learn to use them lucratively, you will be surprised with the positive results you can achieve. If you haven’t integrated hashtags into your marketing in any major way up to now, it is definitely time that you start doing so.
Hashtag marketing is a traffic tactic and not a magic button, you need to invest genuine amount of time to master this technique. This also includes establishing the best dates and times to post that will result in the best conversion.
Why not give them a try?
Just remember, when it comes to the hashtag, less is definitely more.
Wishing you all the prosperity!