How to Optimize Your Social Media Profile in 5 Simple Steps

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How to Optimize Your Social Media Profile in 5 Simple Steps

Social Media Sites like Facebook, Twitter, LinkedIn, YouTube, etc are gaining popularity, if we talk about numbers, it will literally go in millions and these figures are increasing daily. No doubt, social media is a lively platform to create and share compelling content with like minded people.


Having a presence on social media sites will definitely give a boost to you as an individual and your business as well. But, the skill is to convey the right message to the right people at the right time…Are you doing that in a proper way?

Though it may sound puzzling, but it can be accomplished with few simple social media optimization strategies. Search engine optimization (SEO) can be practiced for social media search, too! This article will give you a glimpse about how to optimize your social media profile? Let’s dig the topic!!!
Create a rich social media profile – Creating a complete profile leads to better social search. The more (and correct) information you provide, the greater chance you offer to potentially match a user’s search. So, while creating a social media account, provide as much as information you can, try to fill every field and details.

Showcase your main website – All your social media profiles should have the link of your main website. This will boost your online brand and let the audience know your business better.

Customize with pictures background/look and feel – Customization is the key to grab the attention of target customers. Include professional pictures and the overall look and feel should be as that of your website or similar.

Provide links of your other social media profiles – To spread your message far and wide and connect with the people you’re meant to serve, educate them and let them know more about you, your business, its mission and where else on the web they can connect with you.

Profile description and the keywords in it – Yes, you get it right…include some of your niche keywords to describe your business, but do it in a natural and soft manner, don’t overuse the keywords. All your social media profiles really doesn’t need to be exactly identical but should resemble to each other so that your audience could clearly make out it’s you and your brand.

Go ahead, create or review your social media profiles with the recommended suggestions. If you need any assistance, I am here to help you!!!

Here’s my Facebook, Twitter, LinkedIn….Let’s connect there too!!!

Ghazal Alvi

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