How to Choose the Best Business Name?
Category : Business Branding
Name for a business is much like a backbone for a human being… its crucial!!! So, choosing the perfect business name is vitally important but at the same time it can be a complicated process, often it is an overwhelming, frustrating, and exhausting experience.
Be it informative, descriptive and appealing enough for you and your target customers, so that know immediately what your business is.
Choose a real word or combinations of words over fanciful words
It should obviously relate to the customers need and they must know that you have to solution to their problem right away.
Pick Meaningful and easy to understand name that triggers the emotional side of your prospects.
Don’t pick a name that is long or confusing, you certainly want to make a clear image of your business to the world and don’t want to leave your possible clients in a dilemma or a question like “what do these guys do?” or “what do they deal/sell?”
Do consider the WEB factor – Research what domain name you will go with, how the business name will look on website, logo, social media, etc.
If you belong to some creative field, don’t hesitate to coin a new term for your business instead of the regular, existing words. For example, YTrndz, it’s a fashion house, they deal in youth’s fashion trends.
Just in case you realize that you’ve picked a wrong name, make it a point to reconsider it and change it as soon as possible. Yes, it’s a tough decision but, it’s never too late to take a step towards a right direction.
Your business name has a great impact on how customers and investors analyze you. Choosing a business name is an important step in the business planning process; invest your precious time to think through some of the above tips. Hope this helps