Great Headlines Makes Great Copy
Category : Copywriting
No matter what you are composing – website content, sales letter, mini site, advertisement, press release, article, blog post, etc – there is a common factor among all that really matters and it is your Headline.
Let me ask you this question: Do you read each and every word of a news paper or any website you visit? Well, we all know the answer, it’s a straight No. But yes, most of us read the headlines and if there’s any interesting headline, we further read the whole article, right or not? So, headline determines whether your article is worth reading or it is just another piece of useless text.
You should impress your prospects right from your headline. It’s a challenge but can be achieved by practicing the right trend. Let me share some tips on how you can make headlines more compelling, powerful and attention-grabbing.
Keep it short – Headline should be from 4 to 8 words, at the most 10 words. If people find boring long headline then they will not read it further.
Create curiosity – Ask a direct question in your headline. And continue with its criteria, tips and solution in body. Remember, focus on solution, don’t overdo problem, readers needs result.
Use magnetic headline templates – Yes you heard it right – headline template. Some headlines never loose its charm, few of them goes like:
How to – People are crazy about this one. Every one wants know how to do things themselves, how to stay healthy, how to get ahead in competition, and so on.
Number based Headlines – Use numbers in headline, for example ‘7 Remarkable SEO Checklists’ sounds better than ‘Remarkable SEO Checklists’. Best of all number based headlines pulls traffic.
See how easily you can ——— (situation) – Example: ‘See How Easily You Can Organize Your Financial Documents’.
Do You Make these ——– (business type) Mistakes? – Example: ‘Do you Make These Blogging Mistakes’ or ‘Do you Make These Mistakes in Sales?’.
Secrets of —– (accomplishment) – Example: ‘Secrets of Powerful Headlines’.
Are you ashamed of —- (problem)? – Example: ‘Are you Ashamed of Your Job’.
Headline is initial alphabet of AIDA, the copywriting formula. AIDA stands for Attention Interest Desire Action. If headline fails to grab people’s attention then the entire formula is failed. So there you are, follow these simple guidelines and create attractive headlines.