Free Vs Paid Press Release Distribution Sites: What’s the Difference?

If you are an entrepreneur or a small business owner, you may already know that surviving in a fiercely competitive world of online business is not an easy thing! While running an online business, there are many things on your plate, day in and day out.

Everyone wants to be their own boss, that’s why we all want or some of us are already in business. But wait –

• Does your target audience know about you or your services?
• Do you have a strategy to approach your prospects?

Well, publishing an online press release is one of the best methods to gain business exposure, valuable inbound links and targeted traffic. However, it could also have a complete reverse effect or it might be a waste of time if you don’t do it in a proper way.

It takes time and efforts to get fairly good media exposure. But, there are numerous press release distribution sites, some are free and few are paid sites. The free PR sites allows you to submit a release free of cost, whereas the paid news release distribution sites charge some fee for submitting your news to their website.

How will you know if you should go for a free or paid press release service? It’s a complicated but an important business decision. With this post, I tried to shed some light on this topic to simplify things. Trust me and read on to get the correct option for you…

Now let’s compare them, Free Vs Paid Press Release Distribution Sites:

As mentioned earlier, with free PR sites you can submit a press release free of cost. But at the same time these free press release distribution sites offer less search engine-friendly elements as compared to that of paid press release distribution sites, even a nominal fee.

By search engine friendly element in a news release, I mean an image, a snapshot of your website, clickable links; submission to RSS feeds, and so on.

With free press release service providers, your news, your website could get published news without any charge and it also contributes to build a reputation in front of journalists and media world.

As most paid press release distribution websites have their own news networks, websites, journalists and other news portals and connections. They take care where to further pass your submissions for better chances of becoming a published article from renowned journalists’ sources.

Lets Recap:

The importance of making news with your products or services or more importantly – your business has a strong impact on your target market. The rule is quite simple, if you capture your audience – your business grows up to the next level and it’s always in the momentum.

If your press release is published in some trusted news release distribution sites, then it certainly means that your firm or business truly has the newsworthy stuff and you are doing a great job. Choose it wisely – with the correct decision, your efforts will pay off!

To your success,

Ghazal Alvi