Content Marketing Trends for 2016
Category : Content Marketing
Content marketing is an essential element of marketing for the digital world. Now, when we are entering a New Year – planning and moving in a focused, strategic manner is very important. If you’re not quite sure how content marketing works, this piece of information is just for YOU!
Know your Goals/Objective
Ask these simple yet powerful questions to yourself and answer them, you’ll definitely find the right direction to move on…
- What do you want to achieve with content marketing?
- Whose attention do you wish to draw through your content?
- What are your short term and long term goals?
Find out what TYPE of content will work for you, your business and you BRAND?
Every industry is different, find out with trial and error method – Blog content, Video content, Infographic content, Presentations on SlideShare, Podcasts on iTunes, social engaging content with social shares, comments, likes, YES user/audience feedback is always a plus point.
Visual content is the new name for engaging content
Plain Text content is now boring, if you want to do something exciting, create content with some interesting new angle, like a funny image/photo that conveys your core message, or send out a short video message to your followers.
How and Where to promote the content
Here’s a myth and how to deal with it – it is very commonly said that “if you create quality content, people will be attracted towards it naturally – it will work like magnet” – it is not true!
You really need to promote your content in order to achieve desirable results. Some great ways to promote the content is to updating it on your business blog, then sharing the same to your prominent social network like Facebook, Twitter, Linkedin, etc. Sending the best information to the mailing list and creating video content also helps a lot.
Keep creating new content and present it in numerous manners
A lengthy blog article can be converted into a presentation or an interactive video, or even a free eBook. Use your creativity and you’ll actually find ways to resonate your content with your ideal customer base.
Proper results take time and it comes with experience
Satisfying results needs commitment and it cannot be achieved in minutes. Remember, “Rome was not built in a day.” So is with Content Marketing, You have to dedicate your time, try the tested methods and observe what works for YOU, review your efforts and revive your strategy accordingly.
In this article, I’ve outlined just a few things about content marketing, but practically there are a lot of things that can be done in order to make content marketing an effective and useful marketing practice. But, I hope you got the idea to take the first step for 2016, the predictions, planning and a focused vision is all you need.
If you have any questions about content marketing or you need any assistance with your digital branding, Please feel free contact me!