Category Archives: Business Branding

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Online Branding for Book Authors

A big hello to all authors….

As I am lucky enough to work with some of the best renowned Authors, Coaches and Speakers, I know these people are well versed with their stuff… but as they are always short on time, the only thing they lag is to brand themselves correctly in order to reach out their perfect audience.

online branding

We have so many platforms for getting the online exposure; let it be your official website, blog, pinterest, video sharing sites, bunch of social networking sites like – facebook, twitter, linkedin, etc. Chances are that many of us want to do everything and be everywhere at once. This is a Big Mistake… avoid it and FOCUS on one thing at a time.

So,
Is there a secret formula for Branding?
Or
Some sort of art is involved?

Always remember, with your online brand, you need to connect with people’s hearts and minds. People are driven by both, make no mistake. Convey your message in a way that reflects your professional style and personality.

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Overcoming the FEAR of Starting an Online Business

You are a small business owner, an author, speaker, coach and you know your stuff very well, and you know that you should have some sort of online presence but there is something that stops you every time… does this sounds familiar? Can you relate to it?

starting an online business

Well, it is definitely good that you know you should have a website, or an online space that could showcase your skills and let everybody know about your business affairs. Yes, there are many ways you can get your site developed, working and selling. In this article, we’re going to focus on how to make it happen.

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Small Business Owner: Are YOU Ready for 2012

A Warm Hello to all my readers, small business owners, online entrepreneurs and passionate professionals.

It’s the best time of the year, I am sure you all are celebrating the festive season and would also have many exciting plans for the coming year. Let’s start the New Year with this rejoicing spirit – and be ready to see its impact on your business as well.

Here are few web trends for 2012:

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Videos Boost Your Business Brand

I am sure you have heard this before – Videos are great for business…Why is that so?

Well, if you are in online business for a while, you would know that in today’s cut-throat competitive world, how challenging it is to reach your target audience. One of the proven methods to build and sustain your business brand is through leveraging the power of Videos.

In order to beat your fierce competition, you have to connect with your market and gain their trust. Every successful business participates actively to establish, maintain and boost their customer relationship. Keep in mind, a happy customer is a loyal customer.

Videos reveal the real identity, through them you can be in the heart and mind of your pears, which makes videos an effective marketing tool.

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Starting a Business: 7 Deadly Mistakes to Avoid

You have an idea, and you are starting a business, great! A word of caution: You must look into the pros and cons and protect your business against unplanned failure. Remember, the first three years of business is very important and a decider phase – whether you are going to stay in the business or it will be another disappointment.

And just think, whether you’re a small group of experts initiating a business, or an individual with passion for a particular trade, or a mom trying to re-invent your professional front, you’ll certainly want to avoid the pitfalls that others or just beginners have experienced.

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