Author Archives: Ghazal Alvi

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Podcast Promotion – Effective Strategies to Market a Podcast

Podcast is the new trend and it is continuing to grow in popularity. The rise of podcasts is, some-what similar to the rise of blogs.


How do people promote podcasts?

Well, podcast promotion is an art. You need a plan to promote your podcast. Taking some extra time and efforts to promote your show can be well worth it.

Good promotion is all about showing masses about the valuable piece of information your radio show or podcast is offering.

Here, with this blog post, I am sharing very basic yet most effective strategies to promote your podcast, no matter if you’re just starting out, or already have listeners and you wish to promote it to the next level.

So, are you ready to start promoting your podcast to thousands of new listeners? Then let’s get started…

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Effective Ways to Find Leads from Facebook

Lead generation is an essential element for any business, and for effective lead generation, it is important to find the right platform and reach out your target audience.

Facebook is way beyond just a social networking platform, if you know to use it wisely – Facebook can be an amazing business tool for any company, organization or brand of every size and industry!

Yes, Facebook can actually bring you the LEADS you are looking for.

Facebook is a busy place, FB users are active, interested to meet like-minded people/groups, they are keen to know new things, and many of them are eager to know the business updates.

Here are few ways to utilize Facebook and increase engagement and generate leads:

Your Cover Photo
When someone visits your Facebook page, your cover page is the most noticed thing, so make sure that your cover photo is well-optimized – it should be interesting, appealing and related to your niche.

Profile Picture
Clear, high resolution profile pictures showcase you as a professional. This is an opportunity, don’t miss the chance.

About Section
Give enough information about you; give your audience a good idea about your personality, your likes, your strengths, your passion etc.

Don’t Hard Sell
Don’t make all your posts/updates just about selling yourself, use a mix and match strategy – something share personal stories, share some funny images etc. Always take care while sharing the content and be clear with where are you sharing it – is it a personal profile, a business page, a closed group, etc., what could be the reactions and be ready to reply to the comments.

Think outside Facebook
Think creatively, think out of the box, and observe how you can channel your Facebook audience to your website, videos, products, offers, services, share customer’s reviews or client’s testimonials, and much more.

If you wish to have great sales, a good amount of qualified leads is a must have. I hope this information has helped you to get more lead using Facebook.

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How to Use Hashtags in your Social Media Marketing

Are you looking for quick, easy and cost-effective way to get your brand name out in front of your target audience?

Well, with all the noise online, you have to be smart enough with your social media strategy to get noticed, right?

What if I tell you that there is an effective way to generate the best results with the least extra effort and the smallest impact on your marketing budget?

Hashtag campaign could be the right choice for you!

With small businesses in mind, let’s see how you can use hashtags – the right way and get the most out of it.

Hashtags can be a useful tool for businesses, the way in which you use hashtags is very important and you will see favorable results if you do it right.

How to use hashtags effectively
When you’re using hashtags in your content, you’re spotting the most important and popular keywords to highlight. Users are able to search through social media, both on individual platforms and on third-party websites which scan many different social communities, and find you by the hashtags you’ve associated with.

One of the biggest reasons why you should be using hashtags in your social media posts is that you are advertising your business on a platform everyone uses. By using keywords that are accurately relevant to your product, service, event, or it resonates with your customer base, you can connect with a wide range of prospective customers with little more work than adding a few #’s here and there.

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