7 Tips to Optimize Pdf Files for Higher Ranking
Category : Search Engine Optimization
We are so concerned to optimize websites and Blogs that it becomes so easy to neglect Pdf files. Let me reveal a secret – if you’ve included a pdf document with your site then, in order to get higher ranking, it is a good practice to optimize your pdf files.
Does this sound too good to be true?
Yes, Pdf files can be optimized for search engines and can contribute in attracting targeted traffic.
SEO-friendly pdf is just another type of web page for search engines, so why not put some efforts to make your content more visible and easy to reach to prospects and search engines as well.
With that in mind, let’s proceed – so here are some quick points to optimize your pdf file:
Make sure that you use text-base pdf creator – Always choose a text-base pdf creator. Don’t use Photoshop or any other image-based pdf creator, as your pdf file will be viewed as a big image file. If you fail to do this initial step, then all your efforts to optimize a pdf document will be wasted.
Optimize the pdf content – Treat the content like same as that of the content of any other webpage – simply optimize it.
Include links in pdf – Okay, this one is related to previous point. While optimizing your pdf content, ensure that you provide links in the pdf.
Update the pdf document –Update it with title, research and use relevant keywords, highlight the important content, make it more readable by providing enough space, etc.
Provide a link of pdf from home page – Link your pdf to the home page of your website. It will help search engine spiders the find, crawl and index your pdf document.
Check the size of pdf – Make sure that the size of your pdf is not vey huge, as it may contain useless stuff for your readers and at the same time, big size is a barrier for its ranking.
Don’t forget to specify the document properties – Document properties are very important, yet the most neglected part while creating and uploading the pdf. Make sure you complete it, you can get it form File > Document properties in full version of Acrobat.
Use your main keyword in the name of the pdf – if you include your main keyword in the name itself, it will boost the search engine ranking factors. For example, if your main keyword is optimize your pdf then you can name it – how to optimize your pdf file.pdf, get the idea?
Last but obviously not the least, optimizing pdf is similar to optimizing any regular content page. If you take care of things like optimizing you pdf documents then there is fairly good chance of your website to achieve better ranking in major search engines.
If you would like to know more about how you can attract targeted traffic from search engines and social media, make sure to visit www.SEOBloggingsolutions.com more often!