7 Social Media Mistakes Your Business Can’t Afford to Make
Social media platforms made it so easy to stay in touch with family, friends, colleagues and to network with many in very less time, right? Are you saying a yes to this question? Think again, well…. Yes it is quick to type few words or lines and the rest part…Yup the social media platform will do it. But, did you ever think whatever you post has an impact on your image.
And special care should be taken when you are a professional or representing a business group, may be your peers are watching you. As a professional or business owner, you would surely be on Facebook page and would also have a Twitter account, Linkedin etc, but after months of attention and efforts you still think that the marketing by social media are overstated.
Here are 7 social media mistakes you don’t even know you’re making:
- Discussing too much without listening enough – Too much of chitchat about any topic without paying close attention can create problems. Always remember that you are here to build relationships, and it takes time, before saying anything observe what everybody else is saying, then give your opinion.
- Quality matters – If you do a million things, they may go unnoticed… isn’t this true with Social media? Rather, say something that matters to your community or nurture your network. Give people the reason to appreciate you, develop curiosity. And while messaging through social media, do it with a good balance between quantity and quality.
- Too much automation – Automating social media for your business can only be an effective measure, when it is planned and implemented with the right approach. Be true to your audience; don’t let them feel they are linked to a robot or machine. So, find a balance between technology and human involvement.
- Stay away from offensive comments – Social media is super fast, just one click and your message/post is viewed by thousands, if not millions. Imagine, your one offensive remark or comment, can let people think to de-friend, block, or un-circle you. You really don’t want to lose your followers and friends.
- Keep personal and professional accounts separate – Most of the professionals maintain two different accounts for personal and professional use. But we literally forget the thin line between personal messages and corporate messages. If you care about your reputation, never publish a personal or negative/inappropriate comment that you would not like to disclose in the workplace.
- Getting on there just because everyone else is – Did you ever asked yourself: why do you have a presence on Social media? Is it because everyone else is, or you just have to? Unfortunately, you lack a clear purpose or don’t have a definite plan. Plan, research and brainstorm as how you can make most out of your social media presence.
- It’s all about relationship building – Social media gives us the opportunity to interact and engage in two-way communication. But, it requires consistent commitment as it’s all about building relationships. With some practice, your efforts could get worthy results.
As a professional or business owner, having a strong social media presence can help you increase your customer base.
If you wondering where social media fits in? How to balance your work load and your social networking? We can help you, email at email@example.com
To Your Success,
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