7 Effective Website Promotion Tips
Category : Business Branding
In today’s competitive world, having a business or personal website is not enough. To make most out of it and in order to get more visitors, expand your customer base – both online and offline, you have to push your website effectively.
I’ve summarize few key points about how to promote your website with mix media approach. It will help you to get more targeted traffic with good exposure.
Search Engines and Web Directories – Imagine, if you have a website and nobody is able to find it, all your efforts are simply wasted. Therefore, it is important to make your site search engine friendly so that your prospects can spot you easily through improved search engine positioning. The better you are ranked, the more targeted traffic you’ll get.
Email Signature & Forum Signature – Nowadays, email is most common mode of communication. Installing an email signature builds your business brand and every time you send an email, it helps your targeted audience involved in your niche to find your website URL, postal address and contact number.
Participate in few well known forums in your niche, and include a descriptive forum signature. Social media made it easy and fun to share any information in a very short time, use it and be a part of it.
Mention your website on your stationery – This one is mostly underestimated. Make sure all your cards, printable and other stationery items contain the URL of your business website. It is an easy way to promote your website and consequently branding your business. Before publishing it, exclude ‘http:’ part and use ‘www.’ Version as it is more user friendly.
Content of your site – Provide fresh, original and top notch content, the one for which your target audience are looking for. Adding a blog to your site would help you to frequently update your readers with regular and informative content regarding your niche.
Include a testimonial page – Having a testimonial, builds and improves trust and credibility of your business. Prospects test you and your business in numerous ways, and believe me, referring a testimonial is a decisive factor to ensure that their hard-earned money are going in safe hands. Your prospects can actually relate better with your clients words.
Press Releases – Inform your potential clients with a press release every time when you achieve certain business goal or when you are organizing or participating in a seminar. Make use of announcements, it could be anything related to your business, you’ll be amazed to see people love to know about you. You can publish a news release for many reasons.
Help visitors to bookmark and spread your website – Respect your readers’ time and make it easy for them to bookmark your webpage. By providing ‘tell a friend’ button, you can help your visitor to recommend and make your website URL viral in no time.
Although, the above tips, if implemented correctly, could benefit your business. But, I’m not done yet. I’ve included few more ways as bonus tips below.
Keep yourself informed – If you want to excel in your business, it should be a thumb rule to keep yourself informed about the latest happening in your niche. In short – if you want to spread your knowledge, then gain more and more knowledge, it’s as simple as that.
Offer best product/services to your clients – Your product/service is the only thing that’ll sustain your business. After all, the main interest of clients is in your services or products, if they are satisfied with it, they’ll come again and again to buy your products or avail your service.
These are just few main tips among a huge list of different ways to promote your website and to get the most of business banding.
Implement these tips and enjoy your website promotion.
Do check back for more updates. Feel free to contact me in case you need any assistance regarding website promotion.